Last updated: February 2026
This privacy policy explains how this website collects, processes and stores personal data when you visit our pages. We are committed to protecting your privacy and handling your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using this website you acknowledge that you have read and understood this policy. If you do not agree with any part of it, please stop using the site immediately.
What Data We Collect
We collect two categories of information: data you provide directly and data collected automatically when you browse the site.
Data you provide directly includes any information you submit voluntarily, such as when you use a contact form, subscribe to a newsletter, or leave a comment. This may include your name and email address.
Data collected automatically includes your IP address, browser type and version, operating system, referring URL, pages visited, time and date of access, and approximate geographic location derived from your IP address. This information is gathered through cookies and similar tracking technologies, which are described in detail in our Cookie Policy.
How We Use Your Data
We use the data we collect for the following purposes:
To operate and maintain the website, including monitoring performance, diagnosing technical issues and ensuring content displays correctly across devices and browsers.
To understand how visitors use the site, which pages attract the most traffic, how long visitors spend on each page and where they arrive from. This analysis helps us improve content quality and site structure.
To respond to enquiries or correspondence you initiate with us.
To comply with legal obligations, including any requirements imposed by the UK Information Commissioner’s Office or other regulatory authorities.
We do not sell, rent or trade your personal data to third parties for their marketing purposes.
Legal Basis for Processing
Under the UK GDPR, we rely on the following legal bases for processing personal data:
Legitimate interests: we process analytics and performance data to improve the website and understand our audience. We have assessed that this processing does not override your fundamental rights and freedoms.
Consent: where we use non-essential cookies or collect data through optional features such as newsletter sign-ups, we obtain your explicit consent before processing. You may withdraw consent at any time.
Legal obligation: we may process data where necessary to comply with applicable laws or respond to lawful requests from public authorities.
Third-Party Services
This website uses third-party services that may collect data independently. These include:
Google Analytics, which collects anonymised usage data to help us understand traffic patterns. Google processes this data in accordance with its own privacy policy, available at policies.google.com/privacy.
Google Fonts, which loads typefaces from Google servers. This results in your browser making requests to Google infrastructure, which may log your IP address. Details are available at developers.google.com/fonts/faq/privacy.
We link to external websites operated by third parties, including the UK Gambling Commission, GambleAware, GamStop and individual casino operators. These sites have their own privacy policies over which we have no control. We encourage you to read the privacy policy of any external site before providing it with personal data.
Data Retention
Analytics data is retained for a maximum of 26 months from the date of collection, after which it is automatically deleted. Any personal data submitted through contact forms or correspondence is retained only for as long as necessary to fulfil the purpose for which it was collected, and is deleted within 12 months of the last interaction unless a longer retention period is required by law.
Data Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction. These measures include HTTPS encryption for all pages, regular security updates and access controls limiting who can view collected data.
No method of electronic transmission or storage is completely secure. While we take reasonable steps to protect your data, we cannot guarantee absolute security.
Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
The right of access: you may request a copy of the personal data we hold about you.
The right to rectification: you may request correction of inaccurate or incomplete data.
The right to erasure: you may request deletion of your personal data where there is no compelling reason for its continued processing.
The right to restrict processing: you may request that we limit how we use your data in certain circumstances.
The right to data portability: you may request a copy of your data in a structured, commonly used, machine-readable format.
The right to object: you may object to processing based on legitimate interests at any time.
The right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, please contact us using the details provided on this website. We will respond to your request within one calendar month, as required by the UK GDPR.
Children
This website publishes content about online gambling, which is restricted to individuals aged 18 and over in the United Kingdom. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that we have collected data from a minor, we will delete it promptly.
International Transfers
Some third-party services we use, including Google Analytics and Google Fonts, may transfer data outside the United Kingdom. Where such transfers occur, they are protected by appropriate safeguards, including standard contractual clauses approved by the UK Information Commissioner’s Office.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices, third-party services or applicable law. The date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.
Regulatory Information
If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection. Details are available at ico.org.uk/make-a-complaint.